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Our Story

Before there was a Juice Shop we were just a family taking care of each other. It all began in 1998 as a freshman in high school, Charlie Gulick (oldest brother and Juice Shop founder) returned from a surfing trip in Central America extremely ill. After five years, many misdiagnoses, and countless unsuccessful surgeries and invasive procedures, he was finally diagnosed with a rare liver and gall-bladder condition called Primary Sclerosing Cholangitis. Told he would have to endure a lifetime of endoscopic procedure and ultimately a liver transplant , our family looked for an alternative approach. At a world-renowned health institute, Charlie was placed on a strict regimen of plant-based food, with an emphasis on green juice and other holistic therapeutic modalities. The results showed immediately, not only in how he felt (symptoms had vanished), but in blood analysis as well (his liver functions were back to normal). When he retuned home after seven weeks, the entire family supported Charlie by following his newfound lifestyle.

After a year of being symptom-free, Charlie’s doctor were nothing short of amazed, calling it a “miraculous recovery”. Today, Juice Shop is three brothers—Charlie, Ben and Jake—and Charlie’s wife, Lina. We share our story to encourage others to come to us with theirs. Juice Shop began with a mission to bring transformational foods into the lives of our families and friends. We believe that food has the power to radically change lives. We have experinced it first hand and now we want to share these benefits with you.


Our beliefs are simple and straightforward. The best ingredients make the best juice. Being in the farming mecca of Northern California means that we have access to superior produce. Since our philosophy of sustainability is aimed not only at our planet but at our bodies as well, we believe in supporting local organic farms and sourcing only 100% organic, non-GMO ingredients. Our juices and cleanses are designed to rid your body of toxins and non-organic conventional produce is saturated with harmful chemicals like pesticides, herbicides, fungicides, and chemical fertilizers. Our goal is whole health and to that end, we use whole organic ingredients.